Monthly Archives: May 2010

Jumped Off

Truthfully I’m fairly jaded and inwardly sarcastic.  I also realize that the tone of my inner commentary is currently at a negative valley and that more time will likely bring me closer to my more familiar positive inner babble.

Yet, I’m fairly fed up with this fascination for the “Crunchy Granola” lifestyle.  Too often it is now used as a marketing ploy!  Too often guilt is used to pressure people into unsustainable lifestyle choices.  Then there is the inevitable guilt (and for some depression) that occurs when one fails to live up to the overwhelming work that lifestyle generates.

As a former convert, it is my conclusion that the basic principle of ‘common sense’ is sadly neglected by many CG adherents.

There is also the lure of the ‘good old days’ which is used to gloss over any initial feelings of repulsion over the latest greatest ‘thing.’  I think in particular of the current fad of using family cloth instead of toilet paper.

There is also a strong proponent of paranoia.  Clearly things found in the regular stores are there because ‘the man’ wants to make a fast dollar at the cost of our health and well-being.  Or of how often a company started on green and healthy principles is suspect the minute it crosses a certain size in its distribution or if it signs a contract with a ‘big box’ store.

Still many positive changes in our North American culture find their roots in this movement.  I also consider the changes in my attitude towards marketing and consumption beneficial.  I have become more deliberate and aware of the impact of my choices.

Still I’ve jumped off the proverbial bandwagon.  I just can’t sustain that lifestyle… it’s too busy and chaotic to keep up!


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